Autos: A better way

"I've thought of a better way."

Those words of Lord Kelvin, the famous British physicist, are carved in stone above the entrance to the Detroit headquarters of American Motors Corp. American was certain that it had thought of a better way when it led the massive consumer shift to compact, economy cars in the late 1950s. It is less certain today. For the past two years, affluent consumers have been moving up to larger, more luxurious cars, and American's sales and profits have been steadily declining. Last week, after Detroit's Big Three had...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!