Fairs: Second Time Around

With fireworks exploding the morning sunlight, a 16-float parade snaking past new-laid sod and sudden flowers, and the beaming presence of the Vice President of the United States, the New York World's Fair came out for the second round last week. Everybody in volved — from terrible-tempered Robert Moses down — was determined to profit by experience. And profit was of the essence: the fair's first season ran up a rocking $17.5 million deficit and sent four pavilions into bankruptcy.*

Not that the fair was foul. Last year's 27 million admissions were more than any fair anywhere has drawn in...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!