Procter & Gamble prides itself on knowing a promising young man when it sees one. In 1962 it took one look at Eugene Mayfield, a personable, 24-year-old graduate of Oberlin College and snapped him up. Mayfield worked for two years as a junior advertising writer for Crest, P.&G.'s top-selling fluoridated toothpaste ("My group had 34% fewer cavities with . . ."). Then, for reasons of his own, he quit P & G last July for a Chicago food flavoring firm. With him he took a memento of his work at P. &G.: a 188-page copy of the 1965...
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