Surveys: Phantom Figures

It sometimes seems that Americans live by surveys. From the degree of relief a customer should find in one pill as against another to the exact percentage of people who prefer one political candidate to his rival, a fusillade of figures is daily aimed at the U.S. Last week Raymond C. Hagel, president and chairman of the Crowell-Collier Publishing Co., told the Washington Society of Investment Analysts just how sound some of those figures can be. In a survey conducted last year, hundreds of New Yorkers were shown a list of magazines and asked to name those they read...

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