The fun began after First City National Bank, Houston's largest, discovered some disquieting statistics. The average age of its depositors was well over 50, compared with a citywide average of only 27.8 years. Convinced that an aging clientele meant future trouble in attracting deposits, the bank's officers decided to woo young customers with some remarkably unbankerlike services. Accordingly, the bank last spring started a "Young Houstonian Club" for young people who opened checking accounts. Already that organization is demonstrating that banking can shed its stodgy image and remain successful.
Club members,...
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