The Press: Show Sold

In its three years, Show, a $1-a-copy monthly addressed to the performing arts, has absorbed USA1 (an illustrated monthly newsmagazine) and Show Business Illustrated (a rival put out by Playboy Publisher Hugh Hefner), expanded its formula to encompass culture in general, from travel to politics, and in the process grandly lost $8,000,000. Since Show's publisher is A. & P. Heir Huntington Hartford, the red ink was not too significant. But with circulation at 200,000 and still shy of the break-even point, Hartford last week decided to hand over Show to Playbill, Inc. for...

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