Cinema: Blockbuster & Bust

It's a Mad, Mad, Mad, Mad World adds up to 3 i hours of relentless overstatement. Producer-Director Stanley Kramer, a man for the big promise, conceived "a comedy to end all comedies." What has evolved after several years of preparation is $9,400,000 worth of unpalatable entertainment, more star-laden than Judgment at Nuremberg and longer (though sometimes less amusing) than On the Beach. Filmed in 70 mm. Ultra Panavision and the new seamless, single-lens Cinerama, Kramer's epic can rightly be called a blockbuster—the blocks busted or severely strained during its marathon frenzy include those of three Plymouths, four Fords, two Dodges, one...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!