Cinema: Blockbuster & Bust

It's a Mad, Mad, Mad, Mad World adds up to 3 i hours of relentless overstatement. Producer-Director Stanley Kramer, a man for the big promise, conceived "a comedy to end all comedies." What has evolved after several years of preparation is $9,400,000 worth of unpalatable entertainment, more star-laden than Judgment at Nuremberg and longer (though sometimes less amusing) than On the Beach. Filmed in 70 mm. Ultra Panavision and the new seamless, single-lens Cinerama, Kramer's epic can rightly be called a blockbuster—the blocks busted or severely strained during its marathon frenzy include those of three Plymouths, four Fords, two Dodges, one...

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