Personalities: Nov. 22, 1963

FLEXIBILITY is a magic word in business these days, but the chairman of R. H. Macy & Co., which runs the world's largest department store, believes in setting a course and sticking to it. "Once we agree on a policy, we don't change it without considerable consultation," says Jack Isidor Straus, 63, who last week reported that Macy's quarterly earnings rose 25% above last year's rate. For Macy's big Manhattan store, Straus's policy is to maintain a middle-income emporium "that you'd expect to have just about everything you want." But at the company's 45 other stores in eight states,...

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