Retailing: Don't Wait for Thanksgiving

It used to be that the Christmas season began at Thanksgiving—but it seems to be getting earlier every year. This year, Thanksgiving is late, and there are only 22 shopping days between Thanksgiving and Christmas, the shortest span that can occur in the six-year cycle. Last week, with Thanksgiving still a good fortnight away, many of the nation's stores began breaking out in Christmas lights and decorations, advertising Christmas sales and scheduling extra late-shopping nights.

Christmas is serious business to the merchant—amounting to about 20% of his year's trade—and also serious business to the economy. With the economic recovery now...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!