Retailing: The Cut-Rate Cornucopia

At 6 o'clock every morning last week, the queues began to build up in front of Buenos Aires' two sparkling new Minimax supermarkets. When the glass doors opened at 7:30, hundreds of bargain hunters rushed in to buy Argentine beef for 15¢ a pound (most B.A. groceries sell it for 30¢) and other foods at 25% to 35% less than standard Argentine prices. Though the second store has been open only three weeks, the success of the two Minimaxes is so certain that their backers—the Rockefeller brothers, plus a group of Argentine...

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