Retailing: The Cut-Rate Cornucopia

At 6 o'clock every morning last week, the queues began to build up in front of Buenos Aires' two sparkling new Minimax supermarkets. When the glass doors opened at 7:30, hundreds of bargain hunters rushed in to buy Argentine beef for 15¢ a pound (most B.A. groceries sell it for 30¢) and other foods at 25% to 35% less than standard Argentine prices. Though the second store has been open only three weeks, the success of the two Minimaxes is so certain that their backers—the Rockefeller brothers, plus a group of Argentine...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!