Business: Personal File: Nov. 3, 1961

∙Unlike many temporary soldiers, Charles H. Bell, son of the founder of General Mills Inc., developed vast respect for the executive ability of his World War II superior, Air Force General Edwin W. Rowlings. Two years ago, when Rawlings retired from the service with four stars, Bell signed him on as financial vice president of the giant Minnesota-based food company. Last week Bell stepped up to the chairmanship of General Mills, turned over to Rawlings the job of president and chief executive officer. For burly Ed Rawlings, 57, the next trick will be to stay on top of a diversification program...

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