Show Business: The Yap Gap

TV station breaks now last 30 seconds, not long as man reckons life. But into this eyeball-probing half-minute, commercials are stuffed with a vigor that would astonish even a sausage maker. The networks give this half-minute to local stations to keep them happy and affiliated, and the stations often slice it up into 10-and 20-second blocks, and sometimes—although they are not supposed to do this—they sell it in three 10-second blocks. Sometimes the local stations will snip an additional 10 seconds off network time without permission, and sell that too. Thus it is...

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