Business: Campbell's Mr. Soup

WILLIAM B. MURPHY

FEW U.S. executives take work home with them more regularly—and attack it with greater relish—than William Beverly Murphy, 53, president, chief executive and final taste maker of Campbell Soup Co., the world's largest producer of canned and frozen soups. Every night Murphy has soup for dinner. It may be a new soup from Campbell's experimental kitchens, a staple variety whose quality Murphy wants to check on, or he may relax with his favorite—tomato soup mixed half-and-half with milk. Whatever it is, he knows what he likes and what the U.S. consumer likes. Last week Campbell's reported sales for its...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!