PERSONNEL: New Boss for Standard

The world's biggest oil company—and Royal Dutch/Shell's chief competitor—last week picked a new boss: Monroe Jackson Rathbone, 60, President of Standard Oil Co. (New Jersey) since 1954, he was named chief executive officer to replace retiring Eugene Holman, 65, chairman of the board. Rathbone started as a draftsman with Standard Oil of Louisiana in Baton Rouge in 1921. Working up to vice president in charge of manufacturing, he battled Huey Long over expansion of the oil industry in the state, became president of Louisiana Standard. Ten years later, after Louisiana Standard was merged into Esso, he became president of...

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