Magazines: Billion-Dollar Year?


Despite some troubled spots here and there, U.S. magazines have never enjoyed better collective health. All signs, reported the Magazine Publishers Association, point to the first billion-dollar advertising year in magazine history. Ad revenue for the first nine months of 1964, said the M.P.A., which represents some 300 magazines (combined circ. 160 million), set a new high at $698 million—up 7.2% over the same period in 1963.

Time Inc. magazines alone produced 26% of the nine-month ad-revenue figure: $181 million, an increase of 11.8% over last year. Both LIFE and TIME logged...

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