Newspapers: A Plum in the Valley

The double-page ad in the New York Times posed two flat-footed questions: "What Evening Newspaper Leads the Nation in Total Advertising Linage?" and "What Morning Newspaper Ranks Sixth in the Nation in Total Advertising Linage?" Readers who scanned the tables printed below must have done a double take when they saw the answers: the San Jose News and the San Jose Mercury. How did those papers get so far up on the lists? And where is San Jose anyway?

San Jose is in California, 60 miles down the bay from San Francisco, and the Mercury...

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