Corporations: The Four Ms of Sears

With faulty hagiography but understandable awe, the chairman of one large competitor calls it "the greatest organization since the church was founded by St. Paul." Adds the more mundane chief of another rival: "It is the General Motors of the industry. I sometimes feel like Studebaker." The object of such admiration is Sears, Roebuck and Co. Although it ranks second to the A. & P. among all U.S. merchandisers, Sears is the best-managed and most profitable of the nation's retailers. And it never seems to stop growing. Next week, reporting on fiscal 1963, Sears will announce that for the first...

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