Personalities: Nov. 8, 1963

WE'RE young enough to work in informal ways—but don't mistake informal for inefficient. We're efficient, in a permissive atmosphere." This is the formula of the chief executive of one of the fastest-growing U.S. advertising agencies, Julian Koenig, 42, president of Manhattan's four-year-old Papert, Koenig, Lois, Inc. A horse player who claims to make money at it, Koenig chooses his ads, and the people to create them, with much the same educated intuition he uses to pick the ponies: "You look, sniff and close your eyes." His shop is approaching $30 million in annual...

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