Television: The Quick & the Dead

One night last week, network research departments stayed up beyond midnight analyzing the new Nielsen ratings (see box). CBS quietly nodded approval, since CBS was designated overall champion of the air five nights a week, utter master of daytime TV, and possessor of eight out of the top ten individual shows. ABC was pleased, because its position had improved since last year. It has twelve programs in the top 40, for example, whereas it only had six a year ago. NBC oinked woundedly that these early national Nielsens are premature. Viewers are...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!