Germany: Bayer Bounces Back

To most Americans, the word Bayer means headach pills. Aspirin was indeed invented by Germany's Bayer Farbenfabriken, but one of the company's major migraines is that its aspirin is made in the U.S. solely by Manhattan's Sterling Drug Co. Bayer (pronounced buyer) lost its U.S. trademarks during World War I and has been unable to get them back.

Despite Germany's wars, depressions and inflations, Bayer has always recovered by creating new products— from the world's first sulfa drugs and synthetic rubber to Europe's first color film, put out by its Agfa subsidiary....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!