Autos: New Shape at Ford

Introducing its 1964 cars to the press last week, Ford permitted newsmen to race them up the punishing road to the top of Pikes Peak. Ford was trying to prove that its cars are rugged as well as radically restyled, but there was also a bit of symbolism involved. The '64s represent Ford's big bid to carry its sales back to the peak they reached before sliding from 30% of the market two years ago to 23% early this year. Detroit blames the sales decline on Ford's failure during the era of ex-President Robert S. McNamara to or der long-range...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!