Customs: F.O.B. Nameville

Gone are the clays when a prospective buyer could just bound into an auto salesroom and announce that what he saw in his future was a Ford, Buick or Chevrolet. Now, in order to choose from a bewildering selection of car names, he may need The World Almanac, a foreign-language guide, a vest-pocket bestiary, and perhaps a celestial-navigation chart. Already on the market are such prestigious monikers as Ford's Galaxie 500 XL (the XL means nothing at all), Chevrolet's Impala or Corvair Monza Spyder (apparently spelled with a y to avoid the...

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