Japan: Profitable Toy

Its competitors insist that it is not even a part of Japan's auto industry, and one Japanese automaker sneers that it is "in the toy business." Some toy. Hiroshima's thriving Toyo Kogyo Co. Ltd. outproduced all other Japanese automakers last year and had the industry's fattest profit margin on sales of $231,500,000. This month it turned out its millionth vehicle.

What irritates Japanese automen is that Toyo Kogyo owes its success to a tiny and unconventional vehicle: a three-wheeled truck that is easy to operate over Japan's narrow roads, easy to park on...

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