Research: The Short Happy Life

New products are the lifeblood of U.S. business, but many a company in 1963 uses up a lot of its own lifeblood in the race to bring them out. Once, U.S. corporations had only to develop a few new products every year or so, confident that they would dominate the market long enough to show a healthy profit. No longer. Today's new products not only take more time, effort and money to develop, but face a far shorter life at the hands of the fickle consumer. There are plenty of companies to woo...

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