World: Moscow's Image Makers

With all the hoopla about American products coming out of Moscow last week, one might have thought Madison Avenue had been moved to Gorky Street. First came endorsement of blue jeans, a commodity the Kremlin had always disdained as a capitalist fad worn only by parasites. Nonsense, declared Izvestia, "Texas trousers" are "very useful," adding reassuringly that "the origin of blue jeans is not with Hollywood movie stars, but with real cowboys, who don't take part in wild chases and romantic gunplay, but in honest and hard work."

Next, it was Nikita Khrushchev's turn to...

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