When the old Nash Motors Co. came out with seat belts as standard equipment in 1949, customers tore them out and cut them off with razor blades. Last week, as Studebaker became the first U.S. automaker now in business to make seat belts standard equipment, no one had any fear that motorists would once more lay hold of their razors. Finally convinced by safety authorities that seat belts can prevent many traffic deaths, U.S. motorists are buying them so fast that sales have risen threefold since 1960 to $63 million last year—and this year are running at double the...
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