Marketing: Fair Weather in Seattle

They laughed when a brave band of Seattle promoters sat down to play that great marketing game called "world's fair." Seattle, said the scoffers, was too far away to attract many visitors, and besides, world's fairs have hardly ever been known to earn money. But by last week, as the 6,000,000th visitor clinked through the turnstiles, Seattle plainly had made a go of it.

The privately financed Space Needle, symbol of the fair, is close to paying off its $4,000.000 cost on the strength of elevator rides to the top ($1) and rent receipts from the revolving restaurant there,...

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