Foreign Trade: Missing Markets

In Paris, Kentucky bourbon is sometimes to be found at a price, because U.S. distillers a few years ago set up the Bourbon Institute (it is not a university) to promote exports. In Tokyo, the Japanese can buy Munsingwear undershorts, though U.S. textilemakers complain that the Japanese underprice them around the world. The Chun King Corp. of Duluth, Minn., recently began shipping chow mein in cans to Formosa. In less bizarre ways, too, some resourceful U.S. businessmen are expanding exports, which in the second quarter hit $5.5 billion, up 10% from 1961's second quarter. June was the best month...

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