The Press: It Costs to Advertise

Nikita Khrushchev got a lot of free space in the Western press three weeks ago with a variation on a familiar theme—replacing Western troops in West Berlin with garrisons from smaller nations. The New York Times printed half a page of excerpts from his 2½-hour speech, and most other papers carried news stories of the proposal. But that apparently was not enough to satisfy the Soviet Premier. Last week the full 14,000 words of Khrushchev's speech appeared in two-and three-page display ads in the New York Herald Tribune, Kansas City Star, Hearst's San Francisco...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!