Promising stockholders, advertisers and readers a "new era," the Curtis Publishing Co. last week elected Adman Matthew J. Culligan its new president. Within hours, Culligan was issuing snappy bulletins from the executive suite, and Curtis had a brash new tone of voice. After weeks of rumor, Culligan's appointment to the job (TIME. July 6) was no surprise; it came as an unmistakable acknowledgment of Curtis' need for a new and nourishing rapport with Madison Avenue.
"I'm a burden bearer." said Culligan last week. "People who know me say I have a career death wish. They say I'm psychotic." At 44, Culligan has...
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