"Christopher Columbus got the surprise of his life when he discovered America. So will you. There are mountains higher than the Alps. A canyon a mile deep. An extraordinary sense of discovery everywhere you go." So proclaim dozens of full-page newspaper ads in England, France, Germany and Italy as the U.S. Government pushes its first advertising campaign to attract foreign tourists.
Sample come-on for Britons, prepared by Ogilvy, Benson & Mather: "You can tour the U.S.A. for £35 [$98] a weekwithout skimping. In the U.S.A. you can travel for 3,000 miles without crossing a border or showing your passport. If...
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