Autos: Second Thoughts at Ford

Only a fortnight ago, Ford Motor Co.

publicly conceded that it was gearing up for mid-1962 production of the U.S.'s first "compact compact," the 99-in.-wheelbase Cardinal, thereby confirming what Detroit gossips had been saying for months (TIME, March 9). But when Ford at the same time warned that "changes in market conditions may cause these plans to be altered," it was not, as many thought, indulging in idle talk. The fact is that Ford is having long second thoughts about the Cardinal, may well decide not to produce it in the U.S. at all.

What worries Ford is that U.S. auto...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!