The Press: The Way Back

"To all Curtis people," began the eight-page, 3,500-word "Statement of Policy" that went out this week from the desk of Robert E. MacNeal, president of Philadelphia's proud but troubled Curtis Publishing Co. (Saturday Evening Post, Ladies' Home Journal, American Home, Holiday, Jack and Jill). Beneath the bland title lay news of a deep-cutting" retrenchment program affecting the three largest of Curtis' five magazines—and the company itself.

Hardest hit was the Post, which got its second change of editorial command in less than three months. Out as editor went Robert Fuoss, 49, chief designer of the Post's drastic and expensive face lifting. Fuoss,...

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