Modern Living: Gimmicks East & West

With U.S. tourism to Europe down for the first time since the end of World War II (TIME, Aug. 4) and steamships only three-quarters full, transatlantic ocean lines are not only talking about lowering fares but resorting to gimmicks to entice passengers into their empty cabins. Into New York Harbor last week cruised the Queen Mary with a novel come-on: 20 slot machines set up in the first-and cabin-class smoking rooms and the tourist lounge. All the way across the Atlantic, the "fruit machines" (as the Cunard Line labeled the one-armed bandits) did...

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