Peeking out from newsstands across the U.S. this week were 500,000 copies of a gaudy new biweekly magazine called Show Business Illustrated. Its first issue was 156 pages thick, and it bore a family resemblance to a grown-up girlie magazine called Playboy. SBI is the latest publishing venture of Chicago Playboy Hugh M. Hefner, 35, who is also Playboy's proprietor.
By surrounding the undraped female form with a salable mixture of intellectualia, Hefner pushed Playboy to the top of its field (circ. 1,223,228) in three years. He clearly hopes to do the same with Show Business Illustrated.
Hefner's new baby is a smorgasbord...
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