ROUNDING out nearly a quarter-century of solid service to TIME, Advertising Director John McLatchie will retire at the end of September. Fortunately, we shall continue to have his services as a consultant.
A native of Canada, "Mac" joined the sales staff of TIME in 1937, moved up the management ladder to various branch offices, and has been our top advertising executive since 1954. Under his leadership, TIME has achieved a uniquely strong advertising position. In the seven years since he became director (and as TIME'S circulation grew from 1,700,000 to 2,550,000), advertising revenue increased from $35 million to $51 million. TIME now...
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