The Press: Pepping up the Post

"I did not agree to take the editor's job in order to liquidate the empire," said lean, bespectacled Robert Fuoss, 48.

The editorship he spoke of was that of the venerable (232 years) Saturday Evening Post, which has been fighting a relentless slump since 1951. The empire was Philadelphia's Curtis Publishing Co., which has anxiously watched the Post, its shining star, drop from first to seventh place in ad pages among U.S. magazines. The scene of Fuoss's Churchillian remark was a bait-primed meeting of 150 Curtis ad salesmen and other representatives in tiny Pocono Manor (pop. 300) in eastern Pennsylvania, where Fuoss...

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