Corporations: Zenith's Bright Picture

After years of disappointing flicker, the color-television industry at last shows signs of firming up. Besides RCA, which has been the only major manufacturer in the field since 1956, General Electric plans to start making color-TV sets again in the fall. And in Chicago last week, squads of engineers were busily tooling up a production line for Zenith Radio Corp.'s new color set—a product that will be unique in at least one respect. Zenith's prices, company officials proudly claim, will start well above those of competing models now on the market.

This seemingly suicidal pricing policy is part of a formula...

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