Advertising: The Hand Bites Back

Madison Avenue, whose business is creating public images, often has a hard time keeping its own shiny. Admen have learned to put up with image-smashing by professors, but what really hurts is when one of their own hacks away at the pedestal. Last week, on a Washington television program, ex-Adman (cofounder of the high-powered agency, Benton & Bowles, Inc.), ex-Bureaucrat (OPA price administrator), ex-Governor (of Connecticut), ex-Ambassador (to India), ex-Congressman and now Under Secretary of State Chester Bowles committed the Madison Avenue equivalent of treason: he dismissed his advertising career as...