AUTOS: Models, Models, Models

In a mowed, 15-acre wheatfield 1½ miles north of Flora, Ill. stood 1,374 glistening new white Fords, Falcons and Thunderbirds, 115 new trucks and one bright red-and-white fire engine. At exactly 10:23 one morning last week Flora residents sprinted across the stubble in a Midwestern version of the Le Mans start, hopped into the new cars, and amid a swirl of dust drove them to their homes.

For one week the fire department and nearly every family in Flora (pop. 5,338), including the Chevrolet dealer, was lent a new Ford to drive. It...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!