"This is one of those moments," wrote a Rocky Mountain pundit, "when politicians aren't sure whether the voter is apathetic or just laying for somebody." The large bloc (estimated upward of 25%) of "undecided" voters was giving pollsters and politicians the jitters. But that was only half the puzzle: those voters who came into direct contact with Jack Kennedy or Dick Nixon seemed to be impressed. Each candidate was working out a campaign style uniquely his own—and as different from the florid behavior of yesteryear as farm subsidies are from free silver.
Kennedy...
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