MANAGEMENT: Word Power

No matter how carefully management may say it, workers often do not understand what the boss is trying to get across to them. So reported Princeton's Opinion Research Corp. last week. Only 12% of the workers fully comprehend the average company house-organ article, said the report.

Many terms that management uses mean little to the worker, but could be put in words that workers can readily understand, said Opinion Research. Suggestions: Use company earnings instead of company revenues, sales tax instead of excise tax, efficient production for productivity, Government ownership of business for socialism.

There are some words, the researchers found, that...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!