To give exports a big boost, the Administration this week got ready to unwrap a new plan to help U.S. business find new markets overseas. What the new plan represents is a real change in Washington's thinking: instead of merely standing by to assist American businessmen who themselves initiate export plans and inquiries, the U.S. Government has decided on a hard sell to push exports.

The plan is a savvy blend of old and new. The major innovation—and the most important part of the program—is a Government guarantee of short-term credit for exporters against nonbusiness losses such as those due to...

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