BUSINESS ABROAD: The Hard Sell

To give exports a big boost, the Administration this week got ready to unwrap a new plan to help U.S. business find new markets overseas. What the new plan represents is a real change in Washington's thinking: instead of merely standing by to assist American businessmen who themselves initiate export plans and inquiries, the U.S. Government has decided on a hard sell to push exports.

The plan is a savvy blend of old and new. The major innovation—and the most important part of the program—is a Government guarantee of short-term credit for exporters against nonbusiness losses such as those due to...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!