Business: Compact's Impact

Every automan knows that the compact cars have boosted overall auto sales, but no one has been sure just what effect they have had on the market for standard-size cars. Last week Detroit had enough figures to show that the compact has been an unreserved blessing for some, a mixed blessing for others. Imports were feeling compact competition, were down from 11.5% of car sales in August 1959 to 8.7% last month. Items:

ΒΆ Ford's Falcon, bestselling of the Big Three compacts, seems to be feeding off the regular-size Ford market. Ford's sales in January and February totaled 223,000 cars, up 3,000...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!