TELEVISION: Wise Is on Adjective

Robert Saudek Associates is a Madison Avenue firm so non-M that its partners think flagpoles are for flags and not (in admen's lingo) for running up ideas to see who will salute. Moreover, the Saudek people consider the word wise an adjective rather than a suffix (as in "Impact-wise, it's terrific"). And they never write memos, preferring to speak to one another in fogless civilized conversation. Their offices, quiet as the board room at Morgan Guaranty Trust, belie the nature of their business. Saudek Associates is just about the best and most versatile packager of TV shows within range...

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