Milestones: Jun. 23, 1961

Died. Duane Jones, 63, Madison Avenue's "box-top king," the master merchandiser who first made soap-wrapper premiums and box tops into sales gimmicks; of a stroke; in Norwalk, Conn. In 1952, while president of the Manhattan agency bearing his name, Jones sued nine ex-executives who had defected with his major accounts, won a landmark $300,000, which he planned to donate to the University of Pennsylvania to establish a chair in business ethics.

Died. Clinton Strong Golden, 72, enterprising labor leader who clambered out of the iron mines (where he was a mule skinner at eleven)...

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