Advertising: A Gentle Nudge

In the world of Madison Avenue, J. Walter Thompson Co., the world's biggest advertising agency,* is something apart.

It lives on Lexington Avenue, not Madison, and it runs to blue serge conservatism more than grey flannel. It takes no hard-liquor accounts, turns up its nose at some top-selling products (patent medicines), refuses even to put on speculative account presentations for prospective clients.

Where other agencies shuffle vice presidents between martinis, Thompson takes pride in its longtimers. But last week Thompson was gently nudging some old hands toward the door.

In a major...

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