The Press: The Mission of Magazines

In recent months, a flood of criticism has rolled down on the television industry for the way it runs its business, and all of it has been fully reported by the nation's daily and periodical press. Last week, at a luncheon for the Magazine Publishers Association in Manhattan's Hotel Pierre, Leo Burnett, 68, bustling Chicago advertising-agency head (Leo Burnett Co., Inc., $102 million in annual billings), stepped up and threw some rocks in another direction: right at his listeners.

"Among all forms of communication," said Burnett, "magazines are the greatest single hope this country has for provoking thought. Yet here is...

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