CANADA: Magazine TV

What is a viewer likely to get in the "magazine concept" of television, which assigns advertisers spot announcements and leaves the network free for entertainment and information that fit its own tastes and sense of responsibility? The closest example now going is the big Canadian Broadcasting Corp., which is often watched by 1,200,000 U.S. families who live on the border. CBC creates more of its own programs (40 out of 58 network hours a week) than any major U.S. network, and they are so good that CBC collected six out of seven...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!