Education: Press of Business

The book publisher sat in his spacious home in Norman, Okla. and swirled a glass of brandy. "There are no more hicks in America," said Savoie Lottinville, 52, head of the University of Oklahoma Press. "The cultural face of the continent has changed from concentration in New York and San Francisco. A great lot of the best ideas come from localities far removed from those great cities."

Publisher Lottinville, onetime Rhodes scholar, speaks with authority. For 20 years, he has run his bustling, 40-man shop in the shadow of an oil derrick. Yet Oklahoma...

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